UEFA Champions League matches are always a spectacle. So we thought it would be cool if,
for the first time ever, the great final was orchestrated live.

And to conduct it all, we were lucky enough to count on the talent of two great maestros: one from the stages and other from the fields.

THE CONCERT

THE CASE STUDY

TEASERS ON INSTAGRAM STORIES

FACEBOOK AND YOUTUBE FILMS

In Mexico, ADT is a leader in security. In fact, the signs with our logo are sold on the black market.

So, why not offer the original version of what everybody wants for half of the price as the perfect excuse to visit their homes?

Every year, Heineken and UEFA Champions League face a huge challenge in Brazil. While its matches are taking place, most Brazilians are working. So, we presented football fans an alternative: The Timezone.

An exclusive program enabling them to live in Brazil the European time zone for a day.

THE STUNT

THE CASE STUDY

For this year’s Father’s Day in Brazil, we reinvented an old cliché.

Introducing the Johnnie Walker Toolbox.

A new kind of toolbox for a new kind of father. 

 If it were a company, food waste would have profited R$7 billions last year.

The number is so huge people don't get it.

So we made it more tangible for them:

we launched a huge fake company.

The company appeared to the audience for the first time on Shark Tank, a famous tv show known for investing in promising companies.

And this one was absolutely promising.

But what the investors didn't know is that they were already shareholders.

So, on this particular pitch, the offer was different than the usual.

We asked them to STOP investing on us.

As we can see on this 1 minute video release, we created a real 360 integrated campaign.

But, this time, for a fake company.

 Trident was urging for a total rebrand in México. Especially among the younger audiences. And for that, a traditional gum campaign obviously wouldn't do it.

So we decided to risk high and turn the classic "What the F***!" into the new "What the Fresh!", a fun way to highlight the fresh attitude and perspective that the brand has always had in its core and that the world so badly needs right now.

First Nestlé Nido's global campaign created by Publicis Brasil in partnership with Paris' Publicis Conseil,
to launch the brand's new concept: Nurture Their Freedom to Be.

Short of money and would like to have a free night at the hostel?
Fair enough. All you have to do is show us your cooking skills.

To celebrate the International Enjoy Responsibly Day, Heineken Brewery had, for the first time ever, all
of its beer brands replaced by water in several advertising pieces of out of home.

"It's not easy when your memory turns against you". That's our creative concept for an awareness campaign
created for the Brazilian Alzheimer Institute.

 Who said that all the Christmas magic has to happen only in December? It can happen all year long.

You just have to bring a little bit of it to everything you to the ones you care about. Just like Bauducco does everyday for over 60 years.

For the first time, Hyundai brought its new global positioning “Quality time” to Brazil. And we had the honor and responsibility to create the “Your most complete version”, an integrated campaign for the launch of the Creta 2020 - which marks a new moment for the brand around the world.  

For the first time ever, Heineken shared with its fans from outside of Amsterdam a little bit more of the brand's essence
in an amazing sensorial experience that brought together art, history and music.

Every Sunday, since the 90s, one of the main transit routes in São Paulo and one of its urban icons,
President Costa e Silva High, is closed to traffic and becomes a 7-mile long park in São Paulo.

Built in 1970, "Minhocão" could be described as the Brazilian version of High Line Park, in New York, if it was not
for a huge difference: it does not have a single tree, which makes it a very unusual “park” that gets considerably
uncomfortable on the hottest days.

Aligned with the positioning “Refresh Your Ideas,” and seeking to reinforce the brand’s connection with urban creativity,
Sprite came up with a new way to cool off in summertime: a personal mobile tree shadow. We created a “Sprite Shade”
and placed lemon trees in mobile vases shaped like Sprite cans along the park.

That way, people could walk with their own personal shadow and refresh themselves, no matter how hot the day was.