If I started introducing myself by saying that I have always dreamed of becoming an advertising creative, I’d be lying to you.
To be honest, what I really, really wanted was to become a lead singer in a world famous punk rock band. OR to have my own successful late night talk show.
Well, having a band seemed a little bit easier, and when I was almost 18, my friends and I formed one. We recorded 2 albums, did some tours, made some great friends. We certainly did not become world famous, but we did have the time of our lives.
I have to admit I’m not that good with numbers, but since we were spending a lot and almost always being paid in pizzas and beers, I figured being a punk rock singer wouldn’t be much of a career for me. So, I had to make a choice. And I chose to have another kind of adrenaline rush. The advertising kind. Although, that talk show host thing did cross my mind again.
Since then, I have always tried to come up with ideas that are capable of making a difference in people’s lives somehow. And just when I think I did it, I soon realize it was not enough. I can do better.
That is why I’m always pushing myself to create the best work possible and also help my teams to achieve their full potential. Whether it is an integrated campaign, a PR stunt, a brand activation, a branded content or a live experience project, I won't settle until we find the best solution for each and every challenge.
So, between one cup of coffee and another, I was lucky enough to work on some local, global and award winning projects for major brands such as Heineken, Johnnie Walker, Nestlé, Stella Artois, Mondelez, Bradesco Bank, Hyundai Motors, Unilever, GMC, Bauducco, The Coca-Cola Company, The Salvation Army, Procter & Gamble and more.
giogasperin@gmail.com
+55 (11) 966483549
Experience
LEO BURNETT Mexico / Executive Creative Director
MAY, 2022 - present, Mexico City
Main clients: Mondelez, Visa, Kellogg´s, P&G, Sanofi, GMC, National and Regional Pitches and Latam Special Projects
LEO BURNETT Brasil / Senior Creative
OCTOBER, 2021 - MAY, 2022, São Paulo
Main clients: Trident, Samsung, Fiat, Latam Special Projects
SOKO, crafting connections / Freelance Senior Creative
JULY, 2021 - SEPTEMBER, 2021, São Paulo
Main client: ESPN Brasil
CRISPIN PORTER + BOGUSKY Brasil / Senior Creative
APRIL, 2019 - APRIL 2021, São Paulo
Main clients: Ambev (Stella Artois and Bohemia), Diageo (Johnnie Walker), Bauducco, Pitches and Special Projects
PUBLICIS Brasil / Senior Creative
MAY, 2015 - FEBRUARY, 2019, São Paulo
Main clients: Heineken, Nestlé, Bradesco Bank, General Motors, P&G, Pitches and Special Projects
LIVE AD / Freelance Senior Creative
APRIL, 2015- MAY, 2015, São Paulo
Main client: Nestlé Molico digital pitch
WMCCANN / Copywriter
JUNE, 2012 - JANUARY, 2015, São Paulo
Main clients: Bradesco and Bradesco Prime banks, The Coca-Cola Company, General Motors, The Salvation Army, O Estado de São Paulo Newspaper, Grendene Kids
FCB Brasil / Copywriter
MAY, 2011 - JUNE, 2012, São Paulo
Main clients: Pão de Açúcar Supermarkets, Livraria Cultura Bookstores, SKY TV
Grupo NEWCOMM / Copywriter
SEPTEMBER, 2007 - MAY, 2011, São Paulo
Main clients: Unilever, MINI, Nova Schin, Santander, Samsung
MRM/MCCANN / Freelance Copywriter
MAY, 2007 - SEPTEMBER, 2007, São Paulo
Main clients: Banco Real, Santander
e21/ Junior Copywriter
JANUARY, 2006 - DECEMBER, 2006, Porto Alegre / RS
Main clients: Brandili Kids, Sport Club Internacional, Artmed Publishing
TATTICAS Propaganda/ Junior Copywriter
JANUARY, 2005 - NOVEMBER, 2006, Itajaí/SC
Main clients: Itajaí Shopping, Marambaia Group, Itajaí City Hall